A new year, a new challenge.

What's driving you right now? A resolution, still fresh as in your mind as the Christmas Pud is in your belly? A burning desire to beat your friend who just keeps edging ahead of you? Or the simple will to improve? Whatever your motivation, here at The Triathlon Shop we are commited to help you reach your goals and move on to the next.

Whether you are considering your first event, upping the distance for the first time or looking to qualify for a high level race, we have the equipment, the experience and the understanding of your needs to supply you with the right setup for your requirements.

We can talk you through everything from 'What do I wear for a triathlon?' and 'Where can I find details of events to suit me?' through to 'Do those wheels really make a difference?' or 'Why am I constantly tired?'.

As a triathlon shop, we serve all three event individually, as well as regarding them as integral disciplines of one sport. We are not a running store with a cursory glance at swimming. We are not a bike shop which holds run shoes. We have dedicated swimming, cycling and running sections, with specialists in each discipline employed to give you the best advice possible whether you participate in triathlon or simply take part in one aspect of it in any way. We stock swim kit for pool and open water use. Bikes and kit from commuters through mountain bikes to a full range of road and time trial bikes. Our running section comprises more shoe brands than many running shops, with options to suit every distance, every gait, every condition.

We have a video fit lab equipped with treadmill, turbo trainer and playback technology to allow you to see how we take you through the fitting process of shoes and bikes. Years of experience in various forms of athletics and bike racing provide an unrivalled depth of knowloegde. We have a fully kitted out workshop and a mechanic with over a decade's experience in advanced wheel systems, hydraulic brakes and suspension tuning.

Two of our staff have over ten years' experience in triathlon. Two have the same of racing bikes, both on and off road. Despite all that experience, we still appreciate what it's like approaching your first race, or being faced with moving to a longer distance event.

So for all your swimming, cycling or running needs, it's all here. But don't take our word for it, stop by and see for yourself!!