Felt

At Felt, our mission is simple: To design, develop and deliver the best bicycles in the world. Period.

Our roots go back more than 20 years, to the man whose name appears on the downtube. It all started in the late 1980s when Jim Felt, an ace motocross mechanic at the time, designed and built a triathlon bike for motocross star Johnny O’Mara. Johnny was competing in triathlons for training and he asked Jim to build him a new tri bike.

The first Felt bike was a revelation. A competitive age group triathlete himself, Jim had a distinct vision of how he could improve on the current designs. He took great care to optimize the rider’s position for aerodynamics. Johnny started winning, and before long Jim was building bikes for many of the world’s top triathletes.

Since then, the Felt brand has grown well beyond its racing roots, but the guiding principle remains the same. Every Felt bike road or off-road, high-end performance to entry-level recreation is meant to make the cycling experience the best it can be. Whether climbing the steepest peaks of the Tour de France, bombing singletrack trails, racing a first triathlon or commuting to work, each promises uncompromised performance, comfort and efficiency.